Agency one-pager · 5 directions

v2: positioned as the upgrade from Wise/Revolut, no rate talk. Same final copy in every variant; only the design differs. Front page is the one-pager, back page is the optional proof page. Each has a working QR (per-connector versions: add ?c=morley, hannah, imran or event to the live page). Rate, pick one, add notes, then “Copy feedback JSON” and paste it back to Claude.

My ranking

  1. B Best hook: it shows the upgrade story as an image, works at events and on a phone, and looks like nothing else in FX.
  2. C Most credible to an FD or their accountant (the Wow route). Calm, editorial, and Laura's line reads like a real endorsement, not an ad.
  3. E Best filter and best at events, which protects Tom's time. Visually the plainest.
  4. A Familiar to the team and punchiest on a phone screen. Heavy to print; the full navy page needs a proper printer for events.
  5. D Safest to hand to CT marketing because it matches the site. Also the most generic of the five.

What changed from your draft

  • v2, upgrade not rates: no “lost at the bank” hook, no £20k maths, no 2% table, no “better rates”, and the CTA is no longer a price comparison
  • New H1: “£100,000 of client money, held for review. Nobody to call.” Tagline “Serious money, personally handled.” (from the 14 Sep ICP session)
  • Wise/Revolut framed as “great for everyday”, CT as the upgrade for the big ones (your 80/20). FAQ: “Do we have to leave Wise?” No
  • Benefits: named person, payments that go through, account details in your name, rate lock framed as protecting the margin you quoted
  • Agency proof: Laura (Allies) quote on the front, and her Friday-to-Tuesday US-account story as the back-page case study
  • Trustpilot is really 4.8 from 1,083 reviews (not 4.9), printed as “1,000+” so it doesn’t date. Luis quote dropped (it opens “Good rates”)
  • Kept from v1: no “no frozen accounts” promise, the “This is for you if” qualifier, regulatory footer (no partner named), QR + per-connector refs

Decisions for you

  • Laura’s OK to use her quote and story (currently “paid social & creative agency, Birmingham”). Name Allies if she’s happy?
  • “Get paid like a local”: USD in the agency’s own name is proven (Laura). Paul to confirm EUR before print.
  • H1: problem-led (current) or upgrade-led “Wise for everyday. CurrencyTransfer for the big ones.”?
  • QR destination: business FX page with per-connector tags, or Tom’s booking link?
  • £250k/yr threshold in the qualifier: right number?
  • Tom Radford as the first call for agency intros?
  • Back page: keep it (case study + FAQ for FDs/accountants) or send the front only?

Your draft, for comparison

Same copy in the one-page and two-page versions. The variants below use the new copy.

draft one-pager draft two-pager page 1 draft two-pager page 2
#1 in my ranking

B · On hold

Document-led: letterhead with the tagline, a torn payment slip as the hero, benefits as numbered line items, tick-box qualifier, proof as a ledger strip and a tear-off counterfoil CTA. The back page's case study is a case file.

On hold frontFront On hold backBack

Worth stealing The slip: PAYMENT · CLIENT FUNDS · £100,000.00, then a red rubber stamp 'STATUS: HELD FOR REVIEW' and 'Support: raise a ticket'. The Wise problem lands in one glance, with no rate talk at all.

Type Schibsted Grotesk, IBM Plex Mono · Front 364 words

Best hook: it shows the upgrade story as an image, works at events and on a phone, and looks like nothing else in FX.

Known gaps (4)
  • Page 1 has no spare height
  • Slip labels are 7pt mono (illustration)
  • No second quote on the back (no room)
  • QR not yet test-scanned from paper
PDF ↗ Live page (Morley QR) ↗
#2 in my ranking

C · Broadsheet

A trade-paper feature: warm paper, a masthead with the tagline as its motto, a two-voice serif H1, hairline newspaper grid, and Laura's quote as the pull-quote beside the pain points.

Broadsheet frontFront Broadsheet backBack

Worth stealing Upright '£100,000 of client money,' then italic 'held for review. Nobody to call.' with the problem in brick red. On the back: a drop-cap case study with Laura's quote.

Type Newsreader, Libre Franklin · Front 351 words

Most credible to an FD or their accountant (the Wow route). Calm, editorial, and Laura's line reads like a real endorsement, not an ad.

Known gaps (2)
  • About 2–3mm of slack on page 1
  • Warm paper tint needs a real print test
PDF ↗ Live page (Morley QR) ↗
#3 in my ranking

E · Is this you?

Swiss grid, qualifier first: four empty tick boxes straight under the H1, then pains, benefits, Laura with the proof figures, and the CTA. No cards, only rules.

Is this you? frontFront Is this you? backBack

Worth stealing Empty tick boxes under the H1: people can tick them with a pen at events, and they filter readers before the pitch. On the back, Laura's line runs at 21pt across the case study.

Type Archivo · Front 343 words

Best filter and best at events, which protects Tom's time. Visually the plainest.

Known gaps (2)
  • Page 1 has 0.5mm slack
  • 'No chatbots, no ticket queue' trimmed from benefit 1 to fit
PDF ↗ Live page (Morley QR) ↗
#4 in my ranking

A · Navy, fixed

Your team's draft look with the v2 copy: navy flood, condensed caps, blue chevron cards, Laura in her own panel, coral only on 'NOBODY TO CALL.'. The >> badge is gone.

Navy, fixed frontFront Navy, fixed backBack

Worth stealing On the back, the case study reuses the draft's raised-tab blue card at full size, so the evidence reads as part of the same system.

Type Barlow Condensed, Lato · Front 343 words

Familiar to the team and punchiest on a phone screen. Heavy to print; the full navy page needs a proper printer for events.

Known gaps (3)
  • Proof captions 8.6pt, QR URL 7.4pt
  • Two body lines trimmed to fit
  • Full navy flood: professional print only
PDF ↗ Live page (Morley QR) ↗
#5 in my ranking

D · House

currencytransfer.com in print: pale-blue hero band with the tagline by the logo, pain cards across the band edge, Laura's quote leading into the benefits, CT line icons, navy CTA band.

House frontFront House backBack

Worth stealing Problem, then person, then upgrade: the pain cards, Laura's quote full width, then 'What the upgrade gets you'.

Type Lato · Front 346 words

Safest to hand to CT marketing because it matches the site. Also the most generic of the five.

Known gaps (2)
  • About 3.7mm of slack on page 1
  • No second quote on the back
PDF ↗ Live page (Morley QR) ↗

Overall direction